Shift4 to Waive Start-Up Fees for Gift Card Services
LAS VEGAS (Marketwire) Tuesday, June 22, 2010 - Shift4 Corporation, the world's leading independent provider of payment gateway services, announced today that it will offer fully integrated gift card services via IT?S YOUR CARD® to new and existing users of DOLLARS ON THE NET® until December 31, 2010.
As part of this promotion, Shift4 customers will receive IT?S YOUR CARD with no fees for the following:
- Unlimited gift card numbers (for use in electronic or plastic gift cards)
- Cross-property setup (multiple locations)
- Customizable Web pages for online selling
- Installation
- Training
“We want to give something back to our customers that will help them become more successful,” said Dave Oder, President and CEO of Shift4. “Enabling businesses to start selling gift cards ? or to switch to our superior gift card solution - without any upfront costs is one way we could do that. And with the lowest transaction fees and best security of any gift card solution on the market, IT?S YOUR CARD is the best choice.”
Shift4's Director of Business Development Daniel Montellano said, “Companies who offer gift cards tend to bring in new customers, see increased sales and store traffic, promote customer loyalty, and enhance their marketing efforts.”
IT'S YOUR CARD leverages Shift4's core competencies in transaction processing and data security and offers the following differentiating features:
- 100% Processor Neutrality ? merchants can switch processors or POS systems and continue to use the same cards
- Full Integration ? fully integrated into the PMS and POS so you can activate, swipe, charge, report, and process balance inquiries from the same place you charge credit cards (no extra terminals or phone lines required)
- No Finance Charges/Discount Rates ? the merchant gets the money and holds the money from gift cards
- Unmatched Security ? TrueTokenization®, the most comprehensive and mature payment security technology in the industry
- Full Compliance ? meets the escheatment and expiration rules of each state
- Robust Reporting ? tracking and reporting tools that allow you to see who is using your gift cards and how they are being utilized, including reports to handle the distribution of funds between entities
To take advantage of this limited-time offer, existing and prospective customers should contact Shift4 at 1-800-265-5795, info@shift4.com.