Back to BlogWhy Retailers Shouldn’t Miss Shift4 at NRF Europe 2025
Retail is evolving rapidly — and NRF Europe 2025: Retail’s Big Show is where the next generation of unified commerce takes center stage.
From rising customer expectations to the demand for frictionless in-store and online payments, retailers seek opportunities to unify operations, scale smarter, and connect the entire shopper journey. That’s why this year’s NRF Europe in Paris is more than an event — it’s an opportunity to rethink retail from the ground up.
Shift4: Your One-Stop Shop for Retail Payments and Commerce
Whether you're a growing boutique or a global brand, Shift4’s enterprise-ready unified commerce solution offers a fully integrated, all-in-one platform that simplifies complexity and fuels growth. Stop by our booth to see how we’re helping retailers connect:
- End-to-end payments (gateway, acquiring, fraud tools)
- Global reach & local experience (seamless solutions that scale worldwide while adapting to local markets).
- Multi-channel solutions (card-present integrated and standalone, SoftPOS, and e-commerce)
- Next-gen gift & loyalty programs (powered by Givex)
- Tax-free shopping & dynamic currency conversion (powered by Global Blue)
- One smooth integration and more
All delivered through a single device, one integration, and zero headaches.
Shift4 + Microsoft Dynamics 365: Expanding Enterprise Capabilities
As retailers look to expand internationally, the ability to unify operations across markets becomes even more critical. That’s why we’re excited to share that Shift4 is now a Certified Microsoft Dynamics 365 Integrated International Payments Connector. This milestone extends our proven U.S. integration to Europe and beyond, empowering enterprise retailers to simplify cross-border operations, unify payments, and scale with confidence.
Together with our partner Amicis, we’re bringing truly seamless, fully integrated payments to the global retail stage, helping brands meet the demands of today’s connected shoppers without added complexity (find us in AppSource).
What You’ll Discover at Our Booth (Pav. 6, Booth H168)
At our booth, you’ll get hands-on with our next-gen all-in-one retail device — a compact yet powerful terminal that combines Shift4 payment processing with tax-free shopping and dynamic currency conversion, built to scale.
You’ll also see unified commerce in action, as we demonstrate how Shift4 empowers merchants to seamlessly connect online, in-store, and mobile touchpoints for a frictionless customer experience.
Discover how our integration with Global Blue makes global tax-free shopping easy, enabling international customers to reclaim VAT while helping you boost basket size and tap into tourist spending.
And don’t miss our gift card and loyalty solutions, designed to integrate effortlessly into your operations, driving customer engagement and long-term revenue growth.
Insights from the Front Lines of Retail
At NRF Europe, Shift4 will share valuable insights from retail leaders across the UK, Europe, and North America — highlighting how top merchants are adapting to regional shopper behavior, enabling omnichannel experiences without overwhelming their IT teams, scaling internationally through unified platforms, and maximizing the value of payments with an embedded suite of market-leading services.
📍 NRF Europe 2025 – Paris
📅 16–18 September
📍 Shift4 Booth: Pavilion 6, Booth H168
Let’s connect in Paris and show you how Shift4’s retail solutions can help you streamline operations, increase revenue, and stay ahead in today’s competitive landscape.
Discover what’s possible when payments, loyalty, and commerce come together — all in one end-to-end solution.