Back to BlogShift4 & Unibet: A Winning Partnership
In the world of online gambling, providing seamless payment experiences is crucial for driving growth. Unibet, a leading global gambling brand, has partnered with Shift4 to streamline its payment processes. In this blog, we’ll explore how Shift4’s innovative solutions have helped Unibet stay ahead in the competitive gambling industry.
Shift4’s Technology in a Nutshell
Imagine a casino operator who needs a fast and reliable payments solution for a global customer base – Shift4 technology makes that happen. Our smart acquiring connects merchants to multiple card schemes ensuring smooth transactions. With our revenue optimization program, we help merchants achieve higher acceptance rates while our round-the-clock support guarantees that things are up and running 24/7.
Whether you need card-present or card-not-present solutions, we provide global reach with over 150 payment processor connections. Our instant pay-ins and pay-outs through MC Send, Visa Direct and Apple Pay make managing funds simple. Plus, we offer powerful security features like network token services, fraud prevention and chargeback protection. Our easy-to-use insights dashboard lets you monitor all of this, so you can focus on growing your business.
With these powerful solutions in place, let’s dive into how we helped Unibet; a leading player in the gambling industry.
Unibet as Part of Kindred Group
Unibet, founded in 1997 and part of the Kindred Group, is a leading global online gambling operator offering a wide range of betting options, including sports, casino, and poker. With cutting-edge features like live streaming, in-play betting, and mobile accessibility, Unibet provides a seamless experience while operating under multiple licenses and across multiple jurisdictions. Committed to responsible gambling, Unibet offers tools to help players manage their betting behavior, making it a trusted name in the industry.
Shift4’s Role in Unibet’s Growth
Shift4 has been instrumental in supporting Unibet’s growth by delivering a range of tailored payment solutions that address the specific needs of the online gambling sector. Here’s how we contribute to Unibet’s success:
- Efficient Payment Processing: Managing a large share of Unibet’s European card transactions, Shift4 has helped Unibet enhance its payment options, including expanding Apple Pay across multiple markets.
- Direct Gateway Connection: Shift4’s direct gateway connection has removed the need for third-party involvement, resulting in faster, more reliable payment processing. This has been particularly crucial during high-traffic leading to improved approval rates.
- Proactive Support: Shift4’s dedicated team actively collaborates with issuers and payment schemes to optimize transaction approval rates, ensuring smoother transactions for Unibet’s players.
- Industry Expertise: With deep knowledge of the gaming industry, Shift4’s support team can quickly resolve any issues that arise, minimizing downtime and ensuring uninterrupted service for Unibet’s customers.
- Strengthened Relationships: Regular face-to-face meetings and a transparent approach have helped build a solid, trusted partnership. Unibet’s recognition of Shift4’s value is reflected in their invitations to exclusive events like Unibet’s ‘Best Partners’ gathering in Malta.
- Enhanced Player Experience: Shift4’s solutions, such as Fast Funds for payouts and 3DS exemption management, streamline the payment process, improving player satisfaction and retention.
Shift4 has positioned itself as a valuable partner in Unibet’s ongoing growth by providing reliable technology, proactive support, and tailored payment solutions.
Unibet's Experience with Shift4
"Working with Shift4 has been a great experience. Their team is responsive and knowledgeable, helping us navigate challenges related to regulatory compliance and technical integration. Shift4’s seamless onboarding process and reliable payment systems have made them an essential partner in our operations," said Mickael Marceau, Director of Payment Solutions, Unibet Kindred Group.
Future of Unibet & Shift4 Partnership
Looking ahead, Shift4 remains committed to supporting Unibet’s continued growth and innovation. Our adaptable payment solutions help Unibet stay ahead of market demands while focusing on delivering a superior player experience.
As the gambling industry evolves, we’ll continue to streamline Unibet’s payment processes, allowing them to focus on their core mission of providing top-tier gaming and betting services. This collaboration has strengthened both companies’ positions in the competitive gambling market, and the future looks bright for further innovation and success.