Back to BlogShift4 & Alterra Mountain Company: Powering Unique Hospitality Adventures
Alterra Mountain Company is shaping the future of mountain adventures, offering unique ski experiences in world-class destinations across North America.
As a complex adventure hospitality business with thousands of employees across food and beverage, lodging, lifts, operations, and more, Alterra Mountain Company needed a payments partner that could handle it all.
That’s where Shift4’s modern commerce solutions came in. The mission: partner up to simplify payments for a unique hospitality enterprise.
Powering a Complex Multi-Location Enterprise
Alterra Mountain Company has 19 ski resorts and destinations across the continent under its belt. From the peaks of Palisades Tahoe in California to the slopes of Tremblant in Quebec, the company sees an average of 11 million visitors a year at its locations. And they provide the whole package — from luxury dining to cozy lodging and much, much more.
There’s no denying that Alterra Mountain Company is a complex hospitality enterprise with unique business needs. According to Jared Smith, CEO of Alterra Mountain Company, Shift4 was the perfect partner to fulfill those needs.
"There's no doubt that the willingness of the team at Shift4 to really understand our unique needs was certainly a core decision-making factor," said Smith.
Shift4’s combination of built-in integration, platform flexibility, and the ability to handle scale made their commerce technologies the right solution for Alterra Mountain Company. Now, Shift4 powers payments across all 19 destinations, including hotels, restaurants, lift tickets, and online Ikon Pass sales.
Maximizing the Fun with Convenient Payments
For Alterra Mountain Company, according to Smith, the priority is always to “maximize the fun.” That means less time waiting to pay and more time spent on the slopes.
Smith explained, “We want people to be on the slopes enjoying these incredible experiences that they’re creating with their friends and their family. Not standing in line, not pulling out wallets, not trying to figure out, you know, how to pay for things.”
Shift4’s secure and efficient payment structure now supports every transaction at Alterra’s destinations, from lodging and dining to ticketing and online purchases, seamlessly enhancing every guest’s experience.
Plus, with SkyTab POS technology on deck, transactions are quicker and easier than ever before. Alterra Mountain Company utilizes SkyTab workstation terminals and mobile POS devices to streamline every payment experience for their customers — so they can get back to the fun.
Conclusion
With Shift4 as a payments partner, Alterra Mountain Company can focus on providing its guests with the unforgettable experiences its destinations are known for. From modern point-of-sale technology to a flexible integrated commerce platform, Alterra is set up for success in every direction.
According to Smith, “Our experience with Shift4 has been fantastic. They really do have the combination of know-how, expertise, reliability, and flexibility.”